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UX, SEO, GEO, LLMO
Writing:
Amplified Content
What does it mean?
Writing is easy; it's just stringing words together. But when it comes to UX, SEO, GEO, and LLMO, things get more complex.
UX Writing
Writing for user experience. The question is how, why, and where exactly every word lands. UX demands a deep dive into brand identity and personas before a single keystroke. The goal is to craft a customer journey so seamless and reassuring it feels like a sanctuary—a semantic cocoon that visitors never want to leave, and one they would recognize anywhere. They know they've arrived at your doorstep, and they feel right at home.
Content should weave your brand message like a semantic watermark into every corner of your digital presence. UX writing lives at the intersection of design, brand voice, and the customer lifecycle. It scales from microcopy—buttons, headlines, and placeholders—to 2,000-word deep dives.
In the Zero-Click era, every visit is gold. To drive conversion, Amplified Content leverages Nudge Marketing—a theory pioneered by economist Richard Thaler. If that piqued your interest, you'll find a few articles on behaviorism and cognitive bias gathering dust on my blog.
On the technical side, UX is about honoring accessibility standards to ensure effortless navigation. Amplified Content is purpose-built to align with W3C A11Y standards.
SEO
The art of bargaining with machines. There is often a misunderstanding about the nature and objectives of SEO, or Search Engine Optimization. Originally, SEO was a set of indicators—and the technologies to evaluate them—developed by search engines (Google, Bing, Yahoo!) to automate the understanding, sorting, and ranking of online content. The ultimate goal of this "vanilla" (authentic) SEO was to improve access to information worldwide. It was a beautiful project.
By hijacking SEO to serve digital growth, content marketing has somewhat altered its essence, pushing the question of information to the background. The Internet is no longer a database; it's a shopping mall. The goal of "marketing" SEO is therefore to place your storefront in the prime location, right where the foot traffic is heaviest.
This misalignment of objectives has consequences. It triggers a frantic game of cat and mouse, dictated by perpetual algorithmic updates. The fallout? Risky practices, fleeting rankings, and volatile investments.
Amplified Content chooses an uncompromising "vanilla" SEO, targeting technical performance and sustainability. It works hand in hand with search engines by acknowledging one hard truth: your site's users are theirs first. Knowing and respecting their rules to the letter isn't just a choice—it's the only way to clear their filters.
<!DOCTYPE html>
<head> <— Speak to machines
...
<title>UX, SEO, LLM Web Content | Writing | Call Me GhostWriter</title> <— Display title on result pages
<meta name="description" content="Is your content just background noise? Overlay every layer of your site with a high-performance, harmonic semantic coating."> <— Display description on result pages
<link rel="preload" as="font" type="font/woff2" href="/font/Montserrat-Bold.woff2" crossorigin fetchpriority="high"> <— Preload assets to optimize rendering
<link rel="canonical" href="https://www.frenchghostwriter.com/en/seo-ux-content-services"> <— Specify the URL for indexing
<meta name="robots" content="index, follow"> <— Invite crawlers to explore the page
<meta property="og:title" content="Professional UX and SEO writing services."> <— Calibrate for social sharing
...
</head>
<body> <— Speak to humans
<figure> <— Signal example to bots to avoid duplication
<pre>
<code>
<h2>SEO</h2> <— Structure for crawlers
<p> <— Slice for crawlersThe art of bargaining with machines. There is often a misunderstanding about the nature and objectives of <strong>SEO</strong> <— Bold for crawlers, or <i>Search Engine Optimization</i>. Originally, SEO was a set of indicators—and the technologies to evaluate them—developed by search engines (Google, Bing, Yahoo!) to automate the understanding, sorting, and ranking of online content. The ultimate goal of this <i>"vanilla"</i> <— Italicize for humans (authentic) SEO was to improve <b>access to information</b>, worldwide. It was <a href="/en/blog/where-is-seo-headed-in-2025">a beautiful project <— Describe anchor</a>.</p><p>By hijacking SEO to serve digital growth, content marketing has somewhat altered its essence, pushing the question of information to the background. The Internet is no longer a database; it’s a shopping mall. The goal of "marketing" SEO is therefore to <b>place your storefront</b> <— Bold for humans in the prime location, right where the foot traffic is heaviest.</p><p>This misalignment of objectives has consequences. It triggers a frantic game of cat and mouse, dictated by perpetual algorithmic updates. The fallout? Risky practices, fleeting rankings, and volatile investments.</p>
<p>Amplified Content chooses an uncompromising "vanilla" SEO, targeting technical performance and sustainability. It works <em>hand in hand</em> <— Italicize for crawlers with search engines by acknowledging one hard truth: your site's users are theirs first. It is therefore essential to know and respect their rules to the letter to clear their filters.</p>
GEO and LLMO
On the Internet, people stopped reading a long time ago. But AIs haven't—they are a voracious audience. Exploding onto the scene with the first mainstream model, ChatGPT (November 2022), AIs have revolutionized how bots understand and process tokens.
This technological shift impacts every facet of web content, from initial concept to integration. It demands a new breed of SEO, driven by AI analysis that is far more powerful than its predecessors. Search optimization is no longer just about lexical fields; it's a holistic approach. AI needs to grasp the clear context and intent behind every word. That is where GEO and LLMO come in.
What is GEO? GEO, or Generative Engine Optimization, is the art of optimizing for Google's new search interface. Technically, it requires creating a layer in parallel with the content writing itself. Within this layer, the writer selects the best pieces of content—dissecting, labeling, and showcasing them so the machine can find, understand, and display them within search results (FAQs, AI Overviews, rich snippets).
LLMO focuses on Large Language Models—generative AIs like ChatGPT, Gemini, or Perplexity. The goal of LLMO is to earn citations from these models while avoiding the "short-circuit": the AI shouldn't just devour your tokens; it must funnel its users to you. This is where Amplified Content truly comes into its own.
LLMO is a multi-dimensional discipline centered on Google's E-E-A-T framework. The doctrine is as simple to grasp as it is delicate to deploy: content is never judged in a vacuum. It is the sum of proven Experience, demonstrated Expertise, recognized Authority, and established Trustworthiness across your digital entity.
<!DOCTYPE html>
<head> <— Speak to machines
...
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article", <— Label content type for AI
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "YOUR_PAGE_CANONICAL_URL"
},
"headline": "GEO and LLMO",
"description": "GEO and LLMO are the new SEO disciplines focused on E-E-A-T and AI citations.",
"image": {
"@type": "ImageObject",
"url": "image_url"
},
"datePublished": "2025-12-14",
"dateModified": "2025-12-14",
"author": { <— Introduce author to AI
"@type": "Person",
"name": "M Cateau",
"url": "link_to_biography",
"jobTitle": "Generative SEO Expert",
"knowsAbout": ["Generative Engine Optimization (GEO)", "Large Language Model Optimization (LLMO)", "E-E-A-T", "AI SEO"]
},
"publisher": { <— Validate digital entity (publisher site)
"@type": "Organization",
"name": "Your Organization Name",
"url": "entity_url",
"logo": {
"@type": "ImageObject",
"url": "entity_logo_url"
} } },
{
"@type": "FAQPage", <— Signal Q&A blocks within text
"mainEntity": [
{
"@type": "Question",
"name": "What is GEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GEO, or Generative Engine Optimization, is the art of optimizing for Google’s new search interface. Technically, it requires creating a layer in parallel with the content writing itself."
}}]}]}
</script>
</head>
<body> <— Speak to humans
My Hands-on Approach
- Conception, creation, and integration of Amplified Content.
- Existing content amplification. Audit, refinement, enhancement, and SEO, GEO & LLMO integration.
- End-to-end design, creation, and management of your digital development projects.
How does it work?
Phase 1: Project Scope
Are you starting from scratch? Or do you have an existing digital presence that needs amplification?
My specialty: web content. My expertise: project management and oversight.
I analyze your project as a whole, formalizing your needs in terms of development, technology, design, content, and mid-term editorial strategy (6 to 12 months).
Phase 2: Design & Strategy
With a custom-built dream team assembled for the occasion, we bring the pieces of your digital entity together. Expect to receive customer journey maps, editorial style guides, interface prototypes, and content mockups for regular validation.
Phase 3: Integration
It's time to merge every layer of your digital entity. Content is woven into the code, code breathes life into the design, and design supports the content.
Phase 4: Delivery
Your project is handed over, and I guide you through the onboarding process while making final adjustments. The blueprints are archived, the dream team disbands. It is the end of a creative cycle and the beginning of a digital existence.
Initiate Amplification