Is Your Brand Worth Remembering?
«Your brand is what other people say about you when you're not in the room.»
—Jeff Bezos
Do other people talk about you, when you're not in the room? To leave an impression, you must first command attention.
The true foundations of any website, your web content is far more than just indexing material. It is your voice and face online, the soul of your brand and the vector of your identity. As pillars of the user experience, they are what will stick with your visitors, echoing their needs and desires. Don't leave them to chance!
What are you looking for here?
Do you think your content is not up to the level of your expertise? That it does not highlight your unique identity? Do you find it too similar to that of your competitors? That it does not contribute to your brand's recognition?
Or, are you here for SEO intelligence? Are you questioning your visibility and authority? The efficiency and sustainability of your optimization?
The Amplified Content deploys as a seamless semantic polish across every layer of your site to fundamentally upgrade its structure and technical performance.
Enter the Era of Amplified Content.
Discover my holistic UX, SEO, and LLM Web Content Design services.
Call Me GhostWriter
UX, SEO & LLM Content Design
Welcome to the world of amplified content.
Intelligent, adaptive, dynamic, and multi-optimized content for maximized impact.
What is the added value of amplified content?
- Identity
Maintaining a certain professional neutrality is one thing; sanitizing your content until it's indistinguishable from all your competitors' is another. Your web content is your online identity. It must carry your unique DNA. - Memorability
Making an impression on your visitors' memory is your best asset for brand recognition, visibility, and conversion. Your content strategy cannot make you shine without a unique, human voice tone that echoes your identity and resonates with your persona's. - Authority
Present yourself to search engines as experts in your subject. Exhaustive and well-structured content increases your credibility, boosts your trust factor, and targets a position in the coveted Featured Snippets. In a world where clicks are dying, this should be one of your priorities. - Relevance (SEO/LLM)
Relevant is a mix of usefulness, exhaustiveness, clarity, concreteness, reliability, and originality. Information is relevant when it is unique — that's the whole value of content. SEO hasn't disappeared with AIs; it's just used differently. - A Quality User Experience (UX)
This is the golden rule. If you write for algorithms without thinking about humans, you lose. If you write for humans without thinking about AIs, you lose. And if you write for AIs and humans without thinking about the algorithms that decide your visibility, you have already lost. 2025 content must be holistic — that's my school of thought.
In summary, amplified content has added value when it brings something to the reader, the site that publishes it, and the Internet.
«Focus on the user, and all else will follow.»
My Impactful Content
Strategic
Blog Articles
High-impact publishing, crafted for sustainable authority and visibility.
The most requested format. Efficient and profitable.
UX
Writing
For all your needs, from microcopy to macro strategies, across every layer of your site.
The new black. Leading the age of amplified content.
Why work with me?
1. Professional Methodology and Exclusive Protocols
Content design requires creative flair, that's a given. But when performance is the goal, the poet must yield to the technician — it's the only way forward.
My method aims to guarantee two things as boring as they are vital: an unwavering consistency and a deep thematic relevance.
To order the chaos of the SERPs and try to stand out from my - numerous - competitors, I have codified my approach into top-secret proprietary protocols - nonetheless detailed on my services page. They serve as my guide to producing sustainable authority assets, by breaking down my holistic approach on all levels — semantic, editorial, and technical.
These are my pillars in the swamp of the internet and, what's more, I've given them solemn names to keep the existential dread at bay. B.R.A.N.D.™, S.C.H.E.M.A.™, V.I.S.I.O.N.™... I am quite proud of them.
2. Concrete Qualifications Behind My Work Philosophy
While I remain in permanent watch to follow the vain brilliance of SEO, the foundations of my audacious acronyms don't come out of nowhere. They come from five years of university penance. I graduated with a Bachelor's Degree in Sociology of Information, Communication, and Media and a Master's Degree in Economics. My writing philosophy invents nothing: I diligently follow the teachings of Palo Alto, and my mastery of marketing comes straight from the Institute of Business Administration (IAE).
3. Customer Reviews So Flattering You'd Think I Bought Them
Got Questions?
What is UX Writing?
People stopped reading a long time ago – at least what they find on the web. UX Writing is the latest elegant trap. It's made of small, well-placed words that subtly guide the user along the traced path designed for them towards the end of the tunnel (the sales funnel). It's trendy for microcopy these days, but it should infiltrate everywhere: it's the shepherd that prevents your flock from straying.
What is SEO for?
SEO is the fine art of telling Google your content is not an accident. It's the technical obligation to do the work for the robots tasked with evaluating the quality of your content. A mass of best practices that constantly mutate at the frantic pace of technology, and its battlefield is the SERP. You play your visibility and authority there, and you face Pandas, Penguins, and Hummingbirds - and, no, I'm not hallucinating. It's that, or invisibility.
Is SEO still relevant in 2025?
Great question. Yes, but not like before. The need for authority and distinction is drastically amplified by AI and LLMs. If you want theories on the future of search engine optimization, they are sleeping on my blog.
Do you use AI to write your content?
AI and I have a complicated relationship. A cruel cycle of hopes and disappointments, and - for now - it turns out it is still ill-suited to my activity. I often get an unusable result considering the quality I aim for, so, as long as I spend less time writing it myself than adjusting the machine, the answer is no.
What content should I order to launch my website?
Start with the institutional framework (fixed pages). Quickly think about blog articles, the soldiers of visibility. Then, say farewell to your minimalist budget: everything is essential. Evaluate your needs well beforehand; it's more complicated than it seems.
Blog
We Delve Deep is a blog dedicated to in-depth articles and analyses that dissect SEO, UX, LLMs, and search engine algorithms in depth. All sprinkled with sociology to try to understand the human behind the click.
My blog is also my Portfolio.
Feel free to explore and get a sense of my work.
7 actions to save your web traffic in 2026
2025: SEO is dead. 7 actions to save your traffic in 2026
If your website is no longer visited but merely cited by AI, it's time to rethink your game. The rules are changing, but they are not disappearing.
SEO, UX, LLM : The 2026 Search Optimization Trilogy
SEO, UX, and LLM : The Post-2025 Search Optimization Trilogy
2026. If you optimize for humans without thinking about AIs, for AIs without thinking about SEs, or for SEs without thinking about humans, you have already lost.
What Web Content for your Website?
What Web Content for your Website?
You want to launch your site, but it's empty of content? Which ones to choose? How to get them? Blog article, Landing Page, PDP... Follow the guide!
Contact Me
Questions? Need a personalized quote? Want to discuss SEO, AI, LLM, or UX Writing by email or video call?
I usually reply within 2 working days, but I am merely human — fallible, and subject to the unforeseen variables of existence.
